Brand Marketing That Connects with the Right Audience

Great copy? Needs branding.
Beautiful website? Needs branding.
Killer content strategy? Yep—branding.

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Brand Strategy & Identity Services

This isn’t just about looking good, it’s about showing up right. Your brand needs to be crafted with intention, rooted in your mission, driven by your goals. The result of working with The Digital Crew? An identity that helps your business stand out and stay consistent, wherever it shows up.

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The Brand
Journey

Built with Care
Backed by Expereince

1. Discovery

We dig deep together to uncover your goals, audience, and what sets you apart.

2. Strategy

We craft your brand’s core with messaging, positioning, and values that matter.

3. Identity

We design stand-out visuals that reflect who you are and who you're here to serve.

4. Change

You receive your full brand package, ready to launch with confidence.

Strong Brands Don’t Just Sell Products. They Sell Stories.

Apple doesn’t sell computers ⪢ It sells innovation and lifestyle.

Nike doesn’t sell shoes ⪢ It sells determination and victory.

Coca-Cola doesn’t sell soda ⪢ It sells happiness and connection.

What’s your story? We’ll help you shape it into a brand people believe in.

Signature Brand Packages

We build your brand from the inside out. From uncovering what makes your business different to crafting a cohesive visual identity, this package sets you up with everything you need to show up with clarity and confidence—plus a few optional extras if you want to go all in.

Brand Discovery Package

Brand audit and competitive research
Ideal client clarity and market positioning
Core brand message, tone of voice, and personality
Emotional Value Proposition (EVP) and Unique Value Proposition (UVP)
Key Brand Differentiators
Mission statement
Brand values

$2450 cdn

Visual Identity Package

Custom logo design (3 concepts)
Up to three rounds of revisions
Favicon and social media profile graphics
Custom colour palette with HEX codes for web and print use
Font pairings that reflect your brand personality
Mini style guide with logo usage, colors, and typography
Optional: Canva-ready templates, social graphics and curated images

$2250 cdn

Need more? We’ve got you covered.

Social media brand kits
Social media posts
Custom blog templates
Email signature design
Animated icons

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You've Got Questions

Every project is different, but most brand identity and strategy projects are completed in 4–6 weeks depending on complexity and your needs.
We believe branding works best as a complete experience. However, we do offer logo design as part of our visual identity packages.
Yes. A logo is only one part of a complete brand. True branding ensures your messaging, visuals, and customer experience all work together to build trust and recognition.
Every project is customized to fit your needs, but most brand strategy and identity packages start at $3,200 CAD. This includes brand discovery, strategy development, visual identity design, and a mini style guide. Additional services like social media kits or blog templates can be added to create a full brand experience.
We offer clear, upfront pricing so you know exactly what to expect—and we treat your brand like an investment, not just a project.